GAMES
Are you looking for a new and exciting way to market to your customers? We can work with you to develop unique and engaging HTML5-powered games, which can be used across nearly all desktop and mobile devices. Many people view games as a medium which is not directly related to marketing, but by using gamification, you can easily retain a customer’s interest whilst you relay your brand messaging.
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HTML5-powered games can be simple, such as a branded slot machine, or they can be more complex with multiple levels and a progression system. We can make games to fit any budget, and they are often far more cost-effective to develop than trying to create a native app for iOS or Android.
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A huge advantage of using games over other forms of media is that customers are directly interacting with your company, rather than a traditional video or animation which is a passive experience. Research has shown that ‘doing’ rather than ‘seeing’ can improve retention by up to six times.
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Games also allow you to measure the success of your marketing campaign by tracking metrics such as game plays, time spent playing, and social shares. This can help you understand the effectiveness of your marketing efforts and make data-driven decisions for future campaigns. Depending on the type of game, a single session will last anywhere from 2 minutes to 5 minutes. If you combine that with the thousands of customers playing your game, then you end up with a shockingly high engagement rate.
They can run on most modern smartphones, desktops, and tablets, and re-size themselves to fit any device. This means that your game can reach a wide audience, regardless of the device they use. They can be shared directly on your website, or you can incorporate them into a social media or TV ad campaign.
Easy to share
To access your game, you simply provide your customers with a URL; this can be incorporated into many types of marketing content.
High engagement
Your game will keep your customers engaged for prolonged periods of time, whilst giving constant exposure to your brand messaging.
Cost effective
Compared to developing native apps, or running TV campaigns, HTML5-powered apps provide you with bang for your buck.