Is your startup currently developing a smartphone App? And have you tried to market it to your customers through your website or social media channels? If so, you may have realised a crucial difficulty; a few weeks after your post went out, it’s suddenly completely outdated. This is because as your App develops, your branding, UI, or even the features of your App can completely change on a day-to-day basis.
This is totally normal. As a startup, you are expected to be in a transitional state as you grow and gain more customers. For some social media posts, this isn’t a problem, because the posts will have a very short shelf life to begin with; you only expect them to be seen for a week or two, and then forgotten. However, for content that you use for advertisements, or tutorials on your website, showcasing a UI that doesn’t reflect the current App can create confusion and disappointment for your customers and your investors. You need these visuals to remain up-to-date at all times.
This is where animated videos come into play. By creating your video wisely, you can make visuals that can be swapped out at a moment’s notice, without destroying the entire video. You can keep the recording or animation of your App in a transitional state, whilst keeping characters and overlay graphics consistent throughout each version. This allows you to recycle the same advertisement for much longer, making the upfront investment in production more worthwhile.
If you are interested in creating videos for your App, get in touch with us today to run through your idea. We would be happy to offer advice and provide an obligation-free proposal to create your videos with you. We work closely with our clients and will take the time to understand your offerings and your branding so that anything we produce is unique to you.