In our latest collaboration with Robinson Young, we crafted a series of captivating out-of-home advertisements, displayed across 90 UK bus stops, with a focus on making stain removal an approachable and less daunting task for families.

Forty of these spots featured subtle animations that brought the scenes to life through a parallax effect, adding depth and movement without distracting pedestrians or drivers.

The static and animated ads, highlighting the efficacy of ACE's products, depicted everyday moments - from a child's muddy play to the creative mess of school art projects - transforming them into powerful visual stories that resonate with the consumer’s daily life. The campaign effectively reinforced ACE's position as a household staple, capable of tackling stains effortlessly.

By adhering to strict advertising guidelines, ensuring the content was not disruptive to the public, the campaign managed to capture attention without causing distraction. The final pieces, a blend of practicality and aesthetic appeal, reinforce ACE's commitment to making life easier, one stain at a time.

The advertisements have been well-received for their relatability and visual appeal, driving ACE's message home and establishing a strong presence in the outdoor advertising space.

Note: We were contracted to support Robinson Young in creating parts or all of the below assets, and ownership of the designs belong to them and the associated brand.