The new website is fully responsive, which is important as the majority of visitors come from mobile. As such, all of the elements on the website are designed to be scalable components which are swapped out depending on screen size.

The website uses bubble animations to add character and motion on every page, without distracting users from the content. The rest of the imagery throughout the site has been kept fairly simple in order to make the content stand out whilst retaining a focus on the products themselves.

The new website also incorporates a 'Find your ACE' page, which filters all of the ACE products by use case, making it easier for users to find and purchase ACE products.

Note: We were contracted to support Robinson Young in creating parts or all of the below assets, and ownership of the designs belong to them and the associated brand.