This launch video series was created to introduce Carabia — a new mobile-first platform for buying and selling pre-loved cars — to the Meta audience. Each video was designed to be snappy, clean, and bold, using real app UI inside 3D phone mockups.

The first ad focuses on Carabia’s core selling points: no dealerships, no fees, vetted listings, and a streamlined selling process. It features punchy headline text and dynamic transitions, all paced to music for high engagement.

The second video highlights actual listings on the platform, using a rotating carousel layout inspired by Carabia’s Instagram tiles. Parallax animation and bold callouts bring attention to key features like low mileage, verified sellers, and inspection status.

Both videos were built in a modular format so are adaptable for future campaigns. Delivered in 9:16 for Meta feeds and stories.