ellaOne® is an oral emergency contraceptive pill containing ulipristal acetate. If you have had unprotected sex, taking ellaOne® can prevent unplanned pregnancy.
The brief for this project was to create an archive of animation content for ellaOne that could:
Align the brand as an important sexual health resource
Position ellaOne as an authoritative, credible and leading voice in the market place
Generate cost effective, organic views over extended periods of time
Help promote consumer education on key sexual health and product FAQs
Enrich website pages and social media content
Help promote sales
Help to bust myths regarding EC and MAP.
The final archive includes a serious of high quality animations that work to educate customers on the morning after pill and promote ellaOne as the best in category. They feature a range of likeable characters and successfully simplify complex bodily functions (such as fertilisation) to make the videos accessible to all age groups.
Note: This project was created as a part of Orbital Media and Advertising Ltd. All rights and ownership of the assets below belong to either Orbital Media or the associated brand.
