The brief for this project was to create an archive of animation content for ellaOne that could:

• Align the brand as an important sexual health resource

• Position ellaOne as an authoritative, credible and leading voice in the market place

• Generate cost effective, organic views over extended periods of time

• Help promote consumer education on key sexual health and product FAQs

• Enrich website pages and social media content

• Help promote sales

• Help to bust myths regarding EC and MAP.

The final archive includes a serious of high quality animations that work to educate customers on the morning after pill and promote ellaOne as the best in category. They feature a range of likeable characters and successfully simplify complex bodily functions (such as fertilisation) to make the videos accessible to all age groups.

Note: This project was created as a part of Orbital Media and Advertising Ltd. All rights and ownership of the assets below belong to either Orbital Media or the associated brand.