GaitSmart, a digital gait monitoring solution, needed a clear and concise way to explain their product to both patients and healthcare professionals. We created a captivating 2:30-minute animation that illustrates the GaitSmart process and highlights its numerous advantages, such as its ease of use, cost-effectiveness, and ability to provide targeted, personalised interventions.

Our animation walks viewers through the three steps of the GaitSmart Solution: attaching wireless Inertial Measurement Unit (IMU) sensors to the individual, recording the motion as they walk 10-15 strides, and generating the GaitSmart Report with vital gait kinematic parameters and scores. We effectively communicated the benefits of digital gait monitoring in clinical trials, showcasing GaitSmart's proprietary algorithms and their ability to compare an individual's gait parameters against a database of 'healthy' gait profiles.

We highlighted the GaitSmart Report's clear, easy-to-understand format, which uses a traffic light colour-coding system to denote gait issues and offers personalised exercise suggestions based on individual gait results.

Throughout the animation, we employed a visually appealing color scheme and smooth transitions to keep viewers engaged and ensure they grasped the key points of GaitSmart's groundbreaking solution. Our animation has helped GaitSmart effectively communicate the value of their product to their target audience, ultimately enhancing the user experience and understanding of this innovative technology.

Note: This project was created as a part of Orbital Media and Advertising Ltd. All rights and ownership of the assets below belong to either Orbital Media or the associated brand.