Reynolds produce a wide range of products such as foil, paper and disposable bakeware. Their target audience is therefore quite broad, and they needed marketing material which would appeal to most people. A series of short, looping animations was a great solution for these, as they could be adapted for multiple screen sizes and used on different platforms, without additional cost.

These animations were created in After Effects, some with a more cartoony aesthetic, and some which utilised real world photography for a psuedo-realistic kitchen setting. All of the animations were well-received, and are used to this day across the social media platforms.

Note: We were contracted to support Robinson Young in creating parts or all of the below assets, and ownership of the designs belong to them and the associated brand.